How brands can use chatbots: Insights from Kik
In an age of ubiquitous digital messaging, Laura Newton believes marketers should all be asking themselves the same question: "How can I reimagine my brand as one that consumers want to speak to?"
As a Product Manager at Kik Interactive, the Ontario-based parent company of an eponymous messaging app which today boasts more than 300 million users - with a major skew towards Generation Z - and hosts over 150 bots, Newton is uniquely familiar with how interactive habits are changing, and the ways in which savvy companies are responding...