How brands are responding to the online revolution in India

This event report assesses how marketers are responding to the rise of the internet in India. According to Google, the number of web users in the country is set to increase from 150 million in 2012 to 200 million in 2013.

How brands are responding to the online revolution in India

Bindu Nair

Given the massive scale of change now transforming business, culture and society in India, statistics often tell a story that words alone cannot. This is certainly true for the internet, which is at the heart of many major shifts now sweeping across the country.

According to Rajan Anandan, managing director of Google India, there were just 30 million internet users in India in 2008. By 2012, this number had grown to 150 million. And at the end of 2013, it should surpass 200 million. What is perhaps most...

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