How Zespri got kids across China to slice 18 billion kiwis

This case study details how Zespri, the fruit company, overcame the challenge of making kiwi fruit interesting and fun to kids across China.

How Zespri got kids across China to slice 18 billion kiwis

Campaign details

Brand: ZespriAgency: Mindshare ChinaCategory: Marketing within a Mobile Gaming Environment

Objective

The poor kiwi fruit of Zespri faced an impossible challenge.

How do you make something healthy and boring, not just interesting – but truly fun, educational and incredibly addictive for kids across China?

You bypass their moms and plant yourself literally in the palms of their hands, all day long, with the very first foreign video game integration in China – Fruit Ninja, as it launches on WeChat, China's number...

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