How Walmart's mobile-led strategy drives a seamless shopper experience

Geoffrey Precourt

This report describes how Walmart, the world's largest retailer, has optimised and integrated its online, in-store and mobile offerings in the US to offer customers a seamless shopping experience.

How Walmart's mobile-led strategy drives a seamless shopper experience

Geoffrey PrecourtWarc

Also see Walmart.com in 2016: How imagination created a holistic customer experience, another report on Walmart from ad:tech San Francisco.

A key component of Walmart's strategy, according to Wendy Bergh, its senior director/mobile and digital strategy in the retailer's global ecommerce group, is delivering seamless access to customers across channels.

"Our customers don't tell their friends, 'Hey, I shopped at a Walmart store today' or 'I shopped at Walmart.com today. They talk about 'shopping with Walmart'. So when we serve them with different channels, we...

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