How Officeworks Grew Minds
AJF PartnershipOfficeworks
Executive summary
This is a story about Officeworks taking on the biggest challenge it has ever been set: beat its record-breaking 2014 back to school campaign in 2015. Known as one of many back to school suppliers, Officeworks needed to find a way to convince parents to do all their back to school shopping at Officeworks. By uncovering the important role school supplies play in a child's development, Officeworks helped parents place more value on what they bought and where they shopped for back to school supplies. Record-breaking sales were achieved as well...