How NASA mastered the social media universe
Stephen WhitesideWarc
NASA is familiar with taking giant leaps for mankind – and the space agency's latest marketing mission involves strengthening its brand by injecting some much-needed humanity into the social media universe
"We can be on all the social media platforms we spot, but there's something very special about putting the 'social' back into social media, and having face-to-face meetings with people and getting people who enjoy space and science together in a room for a day or two days to learn about what we're doing," Veronica McGregor, news/social media manager...