Holding company pitches. Are they a big deal?

The HSBC, Samsung and Intel pitches – advertisers seeking to appoint holding companies rather than agencies – have generated a lot of interest in the marketing community.

Holding Company Pitches Are They A Big Deal?

David Wethey Agency Assessments International

How important a trend is the holding company pitch? Should savvy clients be checking out the vital statistics of WPP, IPG, Publicis, Omnicom, Havas and  the rest instead of all those agency brands? I decided to ask the men that matter the heads of the holding companies. 'Some advertisers believe it is clever to ask holding companies to pitch,' says Maurice Levy of Publicis Groupe. 'Clients will decide if they can see value added,' says Michael Roth...

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