Hjärnfonden - The Swedish Brain Foundation: Change Hand
Executive summary
Product Description:
On International Stroke Day we launched a campaign concept #Felhand and a website (felhand.se) which also worked as an online petition demanding equal stroke rehab. We gave people the opportunity to experience the aftereffects of a stroke by writing their signature - with their "opposite" hand.
Objective of the Campaign:
Stroke is the leading cause of physical disability among adults and the third most common cause of death. Every 17 minutes someone in Sweden suffers from a stroke and is forced to learn basic things again. Like walking,...