Hjärnfonden - The Swedish Brain Foundation: Change Hand

This case study demonstrates how the Swedish Brain Foundation used an online petition to enhance national knowledge of stroke and its aftereffects for sufferers.

Hjärnfonden - The Swedish Brain Foundation: Change Hand

Executive summary

Product Description:

On International Stroke Day we launched a campaign concept #Felhand and a website (felhand.se) which also worked as an online petition demanding equal stroke rehab. We gave people the opportunity to experience the aftereffects of a stroke by writing their signature - with their "opposite" hand.

Objective of the Campaign:

Stroke is the leading cause of physical disability among adults and the third most common cause of death. Every 17 minutes someone in Sweden suffers from a stroke and is forced to learn basic things again. Like walking,...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands