Hindustan Unilever: The story of an unborn child - Chamki
Brand: Hindustan UnileverAgency: PHD IndiaCreative agency: MullenLowe Group
The Summary Statement
In 2015, true to its essence of a life saver, Lifebuoy wanted to reach out to and educate the larger masses in India on the importance of hand washing in the neo natal stage of a child. The brief was to use the Internet as a medium to educate and trickle down the education to one and all.
Campaign Strategy
In a population of 1.3 BN, every third person in India today is under...