Hilton Portfolio: Stop Clicking Around
Campaign details
Brand: Hilton PortfolioBrand Owner: Hilton WorldwideLead agency: OMDContributing agencies: TAG, Fold7Country: Multiple regionsIndustry: HotelsChannels used: Cinema, online display, online video, Print - general, Search, Television
Executive summary
Hilton set a goal to disrupt the repetitive consumer habit of endlessly clicking around to find a good deal, and instead to book directly. By effective use of the mediums in a creative and engaging way, great results were achieved based upon clear objectives.
Hilton's strategy was to...