Hassle-Free Account: Mission: Accomplished
Campaign Details
Brand: Hassle-Free AccountBrand Owner: KeyBank Corp.Lead Agency: Compass Point//McCannCountry: USAIndustry: Banks, credit cards, loans, Financial services (general)Channels used: Content marketing, Direct marketing, Events & experiential, Mobile & apps, Newspapers, Online display, Online video, Outdoor, out-of-home, Packaging & design, Point-of-purchase, in-store, Radio, Search, Social media, Sponsorship - event, property, Sponsorship - media, Television, Websites & micrositesBudget: 5 – 10 million
Executive summary
While the Big Five banks may outspend KeyBank, and credit unions fight for...