Hasbro’s brands play well with livestreaming

This event report outlines how Hasbro, the toy manufacturer, has used livestreaming to engage consumers.

Hasbro's toy brands – from Transformers robots to Play-Doh modeling kits and its iconic Monopoly board game – have long fired children's imaginations and brought families together for moments of shared enjoyment.

While digital tools like tablets and smartphones are often perceived as undermining such traditional forms of play, the Pawtucket, Rhode Island-based enterprise believes real-time video platforms like Facebook Live can offer its brands new, exciting ways of engaging kids and parents.

Some examples of its activity using Facebook Live to date include:

  • Play-Doh:A 40-minute broadcast provided tips on how to make a wide range of animals, from...

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