Hannaford’s My Hannaford Rewards Content Strategy

Hannaford Supermarkets, a supermarket chain, launched its first loyalty program for its customers in Northeast US with online content that proved to be very popular.

Campaign Overview

In 2018, Hannaford Supermarkets, a Maine-based grocery chain with 181 stores throughout the Northeast, launched its first loyalty program for customers. Hannaford has a reputation for providing access to fresh, healthy, and local foods and products and is known for its long-term involvement in local communities. The program, My Hannaford Rewards, allows members to generate points with store-brand product purchases, giving them new and personalized ways to save as they shop.

John Brown Media U.5. partnered with Hannaford, a client since 2015, to generate a multimedia content program to raise awareness and educate consumers at all stages of...

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