HUL Multibrand: All Things Beauty

This case study describes how Hindustan Unilever integrated digital media to build a multiplatform strategy and brought all of its brands together in its BeBeautiful website, to engage beauty consumers online.

HUL Multibrand: All Things Beauty

Pooja Patil and Priyanka Agrawal

Campaign details

Brand: HUL MultibrandBrand owner: Hindustan Unilever LimitedLead agency: PHD IndiaContributing agency: Jack In The Box WorldwideCountry: IndiaIndustries: Cosmetics, beauty aids, Hair care, Skin care, sun protectionChannels used: Content marketing, Online display, Online video, Search, Social media, Websites & micrositesBudget: $1 - $3 million

Executive summary

All Things Beauty is the journey that website BeBeautiful took towards becoming the 'Beautypedia' for women aged between 18 and 35 in India.

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