HOOQ Digital: Entertainment Unlimited

This case study describes how Hooq, a Singtel-owned on-demand streaming service, was launched in partnership with Sony and Warner bros using bold design, and reaching the number one spot in the region.

HOOQ Digital: Entertainment Unlimited

Agency: Elmwood

Executive summary

After the mobile internet revolution, Singtel needed to embrace data, future proof its business, and stake a claim in the burgeoning 'on-demand' content market. So, in partnership with Sony Pictures Television and Warner Bros. Entertainment, the communications company established a joint venture start-up, to offer a regional over-the-top (OTT) video service.

Given the number of global players offering streaming services, the joint venture needed a strong brand, in order to establish its platform ahead of competitors entering the market. To do this, its 'on-demand' service would need to appeal across 6...

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