HMV: hmvip – putting the customer centre stage
CreatorMail
The team
Sheryl Gannaway – Account DirectorMark Brennan – MDNicole Ward – Customer Experience ManagerNeil Taylor – Retail Operations DirectorDan Martin – Technical ManagerTom Sheahan – Lead DesignerPeter Hall – Project ManagerJason Toy – Head of Retail Central Operations
How did the campaign make a difference?
This was a massive strategic change for hmv: creating an automated, dynamic, interactive, cutting-edge 1-2-1 retail eCRM and business management control initiative. It delivered £120,000 in efficiency each year, and...