HCL Technologies: Becoming India's most preferred millennial employer

This case study shows how HCL, an IT services company, partnered with a famous job searching reality TV show to increase its talent acquisition among the Indian youth.

The challenge

HCL Technologies had a problem.

The $7 Billion Global IT services company comprised of 100000+ Ideapreneurs across 31 countries, which adds tens of thousands to its ranks annually has a falling image as a career destination amongst Indian millennials on college campuses- the talent pool of tomorrow.

This was cause for concern as HCL is an organization of millennials, with over 75% of our workforce belonging to Gen-Y (under ages 35yrs).

A decreasing presence on India b-school and e-school coupled with decreasing attractiveness of IT/ITES as a sector to pursue a career have led to HCL's Talent brand...

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