Google: The Voice
Campaign details
Brand: GoogleBrand owner: GoogleLead agency: OMD TaiwanCountry: TaiwanIndustries: Information technology, Websites, online services, appsChannels used: Online display, Word of Mouth, advocacyBudget: $500k - $1 million
Executive summary
It's time to return content creation rights to the audience. There are too many messages across media platforms around the world, scattering and weakening the voices out there. The Voice campaign changed that by leveraging a Google-owned asset to centralise the user's voice and return power to the audience....