Google: The Voice

This case study describes how tech company Google set out to build love for its brand by creating a dedicated hub, The Voice, to give young Taiwanese citizens a platform in the country's presidential elections.

Google: The Voice

Sabrina Yang, Ashley Hsieh and Jean Chen

Campaign details

Brand: GoogleBrand owner: GoogleLead agency: OMD TaiwanCountry: TaiwanIndustries: Information technology, Websites, online services, appsChannels used: Online display, Word of Mouth, advocacyBudget: $500k - $1 million

Executive summary

It's time to return content creation rights to the audience. There are too many messages across media platforms around the world, scattering and weakening the voices out there. The Voice campaign changed that by leveraging a Google-owned asset to centralise the user's voice and return power to the audience....

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