Godrej Security Solutions: Godrej Myth-O-Logic
Brand: Godrej Security SolutionsAgency: Hungama Digital Services India
A Summary Statement
Godrej Security Solutions is a leader in the home safes category in India with close to 80% market share. Yet penetration of home safes as a category in India is less than 2.5%. Through a lot of audits and surveys conducted by the brand, what emerged was that most Indians still believe in age old traditional myths like 'hanging a lemon and 7 chillies' outside the main door would ward off evil spirits. A part of modern India did not find...