Global Ad Trends: Cinema

This report summarises the latest research from WARC's Data platform, with a focus on cinema advertising. Key findings include:
  • Cinema’s share of global adspend is holding steady, while growth is outpacing all other traditional media.
  • The European cinema market is in rude health, but China is driving global growth.
  • Cinema draws less than half a percent of US media budgets on average.
  • Attentive audiences ensure cinema ads get noticed in a brand-safe environment, while young cinema audiences have a positive affinity with the medium.
  • Consumers now spend more on streaming movies than visiting the cinema, but services like Netflix have not had a negative impact at the box office.
Other key media intelligence includes Google voice...

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