Glasgow Life: See Humans Fly

This case study describes how Glasgow Life, a charitable sports and culture organisation, and the Federation International de Gymnastique, the competitive gymnastics governing board, designed a new brand identity for the 2015 World Gymnastics Championships in Glasgow.

Glasgow Life: See Humans Fly

Agency: Front Page

Executive Summary

In 2012 we embarked on a three year journey with Glasgow Life and the Fédération International de Gymnastique (FIG) to design a brand identity, website and integrated marketing campaign for the 2015 World Gymnastics Championships. The championships are the fourth largest global single-sport event, with a television audience of 800 million.

The results were emphatic.

  • 55,410 tickets were sold, exceeding the target by 38.5%
  • Total net income was £1.2 million, exceeding the target of £1.1 million
  • In terms of bang for marketing buck, ticket sales alone generated £15.79 for...

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