Geological Survey of Canada History Committee: @GeoStories

Jared Young, Michael McDonald-Beraskow, Bryan Dowkes et al.

The Geological Survey of Canada (GSC) celebrated its 175th anniversary and increased interest in geology among young Canadians with zero media budget by telling stories on social media, focussing on Instagram.

Campaign details

Brand: Geological Survey of Canada History CommitteeBrand owner: Geological Survey of Canada History CommitteeLead agency: McMillanCountry: CanadaIndustries: Educational, universitiesMedia channels: Social media Budget: No budget

Executive summary

The Geological Survey of Canada (GSC) was turning 175. A group of GSC retirees, collectively named the Geological Survey of Canada History Committee, wanted to involve all of Canada in the celebrations.

Traditionally, the committee had focused its efforts on the converted (i.e. the older generation who have, for the most part, already expressed an interest in the GSC). The...

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