Campaign details
Brand: Gas-XBrand owner: GSKLead agency: Weber Shandwick NYContributing agencies: PHD MediaCountry: United StatesIndustries: Non-prescription, OTC productsMedia channels: Social mediaBudget: Up to 500k
Executive summary
"I don't fart, what're you talking about?" – Kim Kardashian West, speaking on the Jimmy Kimmel Show
The truth is women silently suffer through the social angst of gas. Laughter is a great way to diffuse it. Could we make women laugh about gas?
The problem is, as comedian and filmmaker Jill Sollaway puts it; art, film and media are...