Gala Coral: #CheltenHAM

This case study describes how Coral, a betting shop, increased bets and traffic to the company during the Cheltenham Festival (a horse racing event) in the United Kingdom.

#CheltenHAM

Campaign details

Brand: Gala CoralAgency: SpaceCountry: United Kingdom

Background

In the UK betting market calendar, it doesn't get any bigger than the Cheltenham Festival. It's one of the highlights of the horse racing year, and a focus for intense activity from bookmakers trying to get a slice of the betting action.

To add to this, the amount spent on media by competitors – especially Paddy Power, Betfair & William Hill – is vast. Coral face a huge challenge in vying for a share of the conversation in this over-crowded media environment with a comparatively...

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