Fundação Laço Rosa: Força na Peruca - Informação Que Empodera e Gera Transformação Social

The Laço Rosa Foundation, an entity that supports women living with cancer, launched its Strength in the Wig project to collect donations of hair with which to make wigs.

Campaign details

Brand: Fundação Laço RosaAgency: Approach Comunicação Integrada

This article has been translated from Portuguese using Google Translate. Download the original here.

Summary

The Força na Peruca project (Strength in the Wig project) is an itinerant action that empowers people to make wigs for cancer patients, promoted by the Laço Rosa Foundation, an entity that supports women living with the disease. A school truck circulated in six Brazilian cities - Curitiba, Goiânia, Salvador, Rio de Janeiro, Niterói and São Paulo - between June and December 2017, offering wig...

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