Fuji Xerox New Zealand: Haus of Versant

This case study describes how Fuji New Zealand launched the Fuji Xerox Versant 2100 digital printer in a groundbreaking way by producing an immersive marketing experience that culminated in a runway event showcasing garments printed solely on the new device.

Fuji Xerox New Zealand: Haus of Versant

Executive summary

Product Description:

The Fuji Xerox Versant 2100 is an all-new digital printing press designed for small to medium-sized businesses. This innovative machine's a complete redesign both inside and out, with an impressive range of state-of-the-art features, colour reproduction and stock handling capabilities. It occupies a smaller footprint and delivers reduced running costs.

Objective of the Campaign:

To launch the Fuji Xerox Versant 2100 digital printer in a ground-breaking way, we produced an immersive marketing experience that culminated in a runway event showcasing garments printed solely on the new device. Because of...

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