From TVC to Pocket TVC: Translating TVCs into mobile video content

This article advises on how brands can adapt television commercials (TVCs) to create effective and engaging mobile content.

Growth and costs are the two biggest challenges confronting marketers today. How to reach and recruit the maximum number of consumers with the least expenditure of money, time and hassle?

Many brands direct a large part of their budget towards TVCs when planning big splash campaigns, and leave little to nothing for mobile advertising, which has been proven to complement TV campaigns with up to 60% incremental ROI.

With TV commercial productions not slowing down anytime soon, it would be wise for marketers to start adapting their big budget TVCs for mobile screens. How can brands maximize their traditional marketing...

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