FrogAsia: WordMania Challenge
Sailesh Wadhwa
Campaign details
Brand owner: FrogAsiaLead agency: Lowe & Partners MalaysiaBrand: FrogAsiaCountry: MalaysiaIndustry: Educational, universitiesChannels used: Earned media, buzz, Email marketing, Events and experiential, Games and competitions, Internet - microsites, Mobile and apps, Public relations, Word of mouth, advocacyMedia budget: Up to 500k
Executive summary
This case study describes how a national spelling competition was launched to promote cloud-based learning from FrogAsia, a Malaysian company that helps make education more fun and engaging.
FrogAsia committed to ushering in cloud-based learning in 10,000 state...