Friction Free Flight Bookings

This case study explores how S7 airline launched an online booking engine with a simplified and intuitive design and visual language, reflecting the brand's maxim to 'chase happiness,' which achieved a 76% increase in online revenue.

Friction Free Flight Bookings

Campaign details

Category name: Travel & leisureAgency: Else LondonAdvertiser: S7 Airlines

Executive summary

Friction free flight bookings

Achieving a friction-free online travel booking experience is a pursuit for many airlines and rarely something that is achieved. Booking engines are often overly complex when they really don't need to be and quite often the demands of the business overshadow the needs of the customer - simplicity is key, as is context, to ensure we don't bombard people with options and choice.

Our brief was to create the interaction design and visual language for S7's new...

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