Ford Focus: Do It Yourself
Petra Košaríková, Mindshare Veronika Kroupovà, Ogilvy Jan Louda, Wunderman
Campaign details
Brand owner: Ford Motor CompanyAgencies: Mindshare, Ogilvy, WundermanBrand: Ford FocusCampaign duration: 3 - 6 monthsCountry: Czech RepublicMedia budget (USD): Up to $500kChannels used: Internet-general, Newspapers, Online video, Public Relations, Radio, Social Media
Executive summary
At the beginning of 2011 the Ford Motor Company's European head office planned a global launch of the new Ford Focus. Although all advertising assets were prepared centrally, local markets were asked...