Campaign details
Brand: FUIB (First Ukrainian International Bank)Brand owner: FUIB (First Ukrainian International Bank)Lead agency: OMD Media Direction Ukraine Country: UkraineIndustries: BanksMedia channels: Radio & audio, TelevisionBudget: Up to 500k
Executive summary
We challenged the traditional model of media planning for the Ukrainian market, taking the methodology of machine learning as a basis and forgetting about the traditional indicators of media campaign effectiveness. Business indicators became key for us.
As a result of a radical change in the planning approach, we optimised the cost of the campaign by 14%...