Campaign details
Brand: Festival RepublicLead agency: Gameloft Advertising SolutionsRegion: EMEA
Objectives
The objective of the campaign for Festival Republic was to excite the 16-25 demographic with the announced Reading and Leeds 2017 Festival line-up, and ultimately drive traffic to the ticketing site.
A key focus for the advertising was to utilise an innovative use of mobile that would engage their target audience of teens and young adults. Their media agency Target-Live and Gameloft Advertising Solutions worked to deliver an exciting mini game experience, utilising audio clips from their stellar line-up of artists performing at the...