Festival Republic: Reading & Leeds Festival 2017

This case study looks at how Festival Republic, a festival company, used mini-games and music to drive traffic to the ticketing site and excite 16-25 year olds in the UK.

Campaign details

Brand: Festival RepublicLead agency: Gameloft Advertising SolutionsRegion: EMEA

Objectives

The objective of the campaign for Festival Republic was to excite the 16-25 demographic with the announced Reading and Leeds 2017 Festival line-up, and ultimately drive traffic to the ticketing site.

A key focus for the advertising was to utilise an innovative use of mobile that would engage their target audience of teens and young adults. Their media agency Target-Live and Gameloft Advertising Solutions worked to deliver an exciting mini game experience, utilising audio clips from their stellar line-up of artists performing at the...

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