Ferrero Rocher: Spreading love online, sending gifts on LINE

Chocolate brand Ferrero Rocher managed to rebrand itself from a solely romantic love symbol in the Taiwanese market to an everyday gift through a partnership with LINE.

Campaign details

Brand: Ferrero RocherBrand owner: FerreroLead agency: PHD TaiwanCountry: TaiwanIndustries: ConfectioneryMedia channels: Mobile & apps, Sales promotionBudget: Up to 500k

Executive Summary

The objective of this campaign was to increase awareness of Rocher's "gifting" image in Taiwan. The campaign smartly chose LINE Giftshop as the most important partner to enhance Ferrero's image in this context. The campaign result of reaching out to a younger target audience was an unexpected one for Ferrero Rocher and it surely helped drive brand advocacy in the territory.

Ferrero felt that the fast-changing digital...

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