Ferrero Rocher: Rocher X LINE Giftshop
Campaign details
Brand: Ferrero RocherBrand owner: Ferrero RocherLead agency 1: PHD TaiwanCountry: TaiwanIndustries: ConfectioneryChannels used: Mobile & appsBudget: Up to 500k
Executive summary
Ferrero Rocher is the most well-known chocolate brand in Taiwan, especially in the gifting chocolate category. When the gifting season comes, Rocher is the necessary element to celebrate Christmas more merrily.
However, in terms of giving gifts in non-gifting season, people still give chocolate to each other to show their good will. Ferrero...