Ferrero Rocher: Rocher X LINE Giftshop

This case study describes how chocolate brand Ferrero Rocher joined forces with the LINE communication app and the 7-11 convenience store chain to transform its image from a symbol of love to an everyday gifting product to express caring to friends.

Ferrero Rocher: Rocher X LINE Giftshop

Ally Pong and Jaimen Chou

Campaign details

Brand: Ferrero RocherBrand owner: Ferrero RocherLead agency 1: PHD TaiwanCountry: TaiwanIndustries: ConfectioneryChannels used: Mobile & appsBudget: Up to 500k

Executive summary

Ferrero Rocher is the most well-known chocolate brand in Taiwan, especially in the gifting chocolate category. When the gifting season comes, Rocher is the necessary element to celebrate Christmas more merrily.

However, in terms of giving gifts in non-gifting season, people still give chocolate to each other to show their good will. Ferrero...

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