ECLISSI DI BUENO DARK
Campaign details
Brand: FerreroAgency: BITMAMA SRLCountry: Italy
Background
Kinder Bueno launched a limited edition of Kinder Bueno Dark: same snack but covered with dark chocolate.
Challenge: selling all product stock. Opportunity: the eclipse happened on 19 march 2016. Dark and "limited", too.
National Context of the Campaign
Twitter was the most appropriate social channel, considering also target's age, which is usually higher amongst dark chocolate lovers.
Objectives
- Selling the stock of the Bueno Dark limited edition
- Relationship with users: engaging and envolvement
Strategy
Twitter was the most appropriate social channel for...