Agency: CatapultCountry: USA
Business challenge(s) & campaign objective(s)
Family Dollar was looking to deepen its connection with customers by delivering unique content and useful product information — and found a truly new way to do so. By partnering with a production company to create the "Save to Win" game show, Family Dollar developed entertaining content for viewers about shopping and cooking, while shining a big bright light on creative product integration as contestants interacted with their favorite CPG brands. As a result, "Save to Win" drives strong awareness about Family Dollar — from name-brand products to Smart...