Facebook: Being beautiful - research into the modern beauty shopper

Facebook, a social networking service, created a beauty advertisers tooklit to help brands identify the effect of mobiles on UK shoppers.

Background and challenge

Beauty has always been about self-expression and thanks to the smartphone, people are now able to express themselves to a wider audience, on the go, in real-time. Where once the beauty purchase journey was relatively simple and linear, now, as the online and offline worlds become ever more intertwined, it is complex, fluid, and individual.

Facebook's aim with the Being Beautiful research into modern shopping was to help marketers grow their knowledge of the increasingly noisy world of beauty and, ultimately, improve sales and brand awareness.

To achieve this, we worked closely with a cross-functional team of...

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