FM Global: Earthquake Simulator

FM Global, a commercial property insurance company, stood out in a competitive market by providing a meaningful experience for clients at an industry-wide conference.

Agency: Ogilvy

Objectives

  • Dominate share of voice against all brands participating at #RIMS2018
  • Increase mentions of FM Global on Twitter by 250% at #RIMS2018 compared to #RIMS2017
  • Have the most used hashtag at RIMS (except for the official event hashtag)
  • Earn over 4MM social impressions in a week
  • Grow Twitter following by 10% in a week

Strategy

FM Global needed a big social media event that would help them stand out at a convention full of other insurers working to gain the attention of prospects. The media event would also need to help our target audience - C-suite level...

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