Agency: Ogilvy
Objectives
- Dominate share of voice against all brands participating at #RIMS2018
- Increase mentions of FM Global on Twitter by 250% at #RIMS2018 compared to #RIMS2017
- Have the most used hashtag at RIMS (except for the official event hashtag)
- Earn over 4MM social impressions in a week
- Grow Twitter following by 10% in a week
Strategy
FM Global needed a big social media event that would help them stand out at a convention full of other insurers working to gain the attention of prospects. The media event would also need to help our target audience - C-suite level...