Fáilte Ireland: Making Dublin click again with tourists.

This case study shows how Failte Ireland, a national tourism body, reversed tourism decline in Dublin by engaging with visitors online.

Fàilte Ireland: Making Dublin click again with tourists

Agency: In the Company of Huskies

Introduction & Background

This is not a story about a beer, a bar, or a bank. It's not a story about big corporations or shareholder profit. It's a story about Dublin, and how, when it was most down on its luck, a series of brave communications decisions by Fáilte Ireland and its agencies helped bring it back from the brink.

These decisions were many and varied including:

  • Forgoing the traditional media it had always used and instead turning to digital and social channels.
  • Building new models...

WARC subscribers can sign in to keep reading

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands