Campaign details
Brand: ExplorifyClient: Wellcome
Summary
This was a brief rooted in transformation.
It was a planner's dream brief. It was an opportunity to see how far the role of planning could stretch. Our influence didn't stop at communications; it shaped product design, branding, customer experience and marketing. It was a chance for us to be entrepreneurial, influential and to ultimately solve a real-world problem by thinking differently.
The brief was: Inspire the next generation of British scientists by transforming primary science teaching.
This paper demonstrates how we took the brave approach by challenging the norm at...