Explorify: Bringing Out the Scientist in Kids

This case study shows how Wellcome, a scientific research charity, used a commercial approach to launching its new science education platform and successfully gathered interest from teachers in the UK.

Campaign details

Brand: ExplorifyClient: Wellcome

Summary

This was a brief rooted in transformation.

It was a planner's dream brief. It was an opportunity to see how far the role of planning could stretch. Our influence didn't stop at communications; it shaped product design, branding, customer experience and marketing. It was a chance for us to be entrepreneurial, influential and to ultimately solve a real-world problem by thinking differently.

The brief was: Inspire the next generation of British scientists by transforming primary science teaching.

This paper demonstrates how we took the brave approach by challenging the norm at...

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