Exploration into how to build brand love - Brand love index in association with Kantar Consulting

Oath, a publishing company, launched a global campaign to better understand how brands can take advantage of the drivers behind Brand Love.

Project summary

Love is important. When you feel love for someone or something, it pushes you to do all sorts of wonderful and crazy things, e.g. getting a partner's name tattooed on your skin, camping overnight for a new phone. So it makes sense that love is also the most important ingredient for building a successful brand. Love is what takes a brand from good to great, from awareness to affinity and from buyers to followers. But how do we take advantage of this understanding and dig deep to comprehensively explore the drivers behind Brand Love? 

In partnership with Kantar...

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