Expedia: Dream Adventures
Campaign Summary
In this case study, Expedia Inc., an American-based parent company to multiple online travel brands, underscores its belief in the transformative power of travel with a powerfully emotional, content marketing campaign that uses virtual reality technology to bring the world to children fighting cancer at Tennessee's St. Jude Children's Research Hospital. "Dream Adventures" virtually transported four brave patients from the Memphis hospital to trips of their dreams thousands of miles away using a 4-walled travel portal, 360° filming, projection mapping, and live streaming technology together in a way that had never been done before. Results...