Exito Group: Radiometries

This case study describes how Fundacion Exito, the social responsibility arm of the Exito Group of retail stores in Colombia, conducted a campaign to detect hearing defects in school children.

Exito Group: Radiometries

Sancho BBDO

What were the objectives for the creative work?

Fundación Éxito is the social responsibility branch for Grupo Éxito, which in turn is the largest chain of retail stores in Colombia, with goods ranging from groceries to electronics.

Fundación Éxito, concerned with public health issues, was at this time, concerned with the lack of government aid in programs for the early detection of hearing problems in school children; today, the country registers a scandalous number of 300,000 students with hearing problems, a fact that has slowed their development, and has challenged their academic, social and cognitive...

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