Exerting your influence: Benchmarking influencer marketing

Farhad Divecha

Details the opportunities and threats of influencer marketing for brands by providing key benchmarks to consider.

Influencer marketing: beyond the hype

This article is part of a series of articles on influencer marketing. Read more.

Influencer marketing has demonstrated exceptional growth in essentially a totally new social marketing category. The booming industry has reached maturation in an incredibly short time-frame as marketers increasingly want to be active on the next best channel to effectively target their customers. However, the use of individuals to market a brand, product or service by creating an emotional connection with consumers has been around since the early twentieth Century. As new innovations are developed and society becomes more technologically...

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