State Farm, the insurance company, has adopted a new marketing policy in the face of the COVID-19 pandemic and widespread movements to end racial injustice.
“A perpetual planning cycle is something that we've never seen before,” Matthew Coleman, the company’s marketing director, told the Association of National Advertisers’ (ANA) “Agile Marketing in the New Normal” digital conference.
“We've always tried to be nimble where we need to be. But [that flexibility] has never really been a focus like it is right now.”
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