Mobile, social help power digital commerce growth

The value of US digital commerce surpassed $1 trillion for the first time in 2022, according to research firm Comscore.

Social, mobile and grocery commerce are among the main drivers of growth in digital retail, according to a study from research firm Comscore.

The company reported that digital commerce sales surpassed a major threshold in 2022, reaching $1 trillion for the first time in history. This represented a 21% increase in spend year-over-year, from $904.3 billion in 2021, and was also a major spike on the $705.4 billion recorded in 2020, when the COVID-19 pandemic encouraged a major shift towards online retail.

These findings were all drawn from Comscore’s 2023 “State of Digital Commerce” report, which found that:

  • Social commerce...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands