This article is part of the May 2021 Spotlight US series, "How the pandemic has changed US healthcare marketing." Read more
GoodRx is a brand with a tough mission: helping US consumers navigate a healthcare system that is hard to understand, uniquely bureaucratic, and – perhaps most of all – expensive.
The Santa Monica, California-based enterprise was founded in 2011, and now offers a range of services, spearheaded by a free-to-use app and online platform that enables around 18 million people to find discounts of up to 90% on prescription medication every month.
Its portfolio also...