Engaging influentials: Intel's connection with an audience of young artists
Geoffrey PrecourtWarc
At the penultimate session of the BRITE '13 Conference, sponsored by Columbia University's Center of Global Brand Leadership in New York, a true confession came from a brand thought leader: "It's hard being the bad boy of advertising."
David Haroldsen is creative director of Intel's Creators Project, a four-year-old global initiative co-sponsored by by Intel and Vice Media. In mission-statement language, this scheme "supports visionary artists across multiple disciplines who are using technology in innovative ways to push the boundaries of creative expression." It has also yielded...