Employer branding: Another buzzword or a survival strategy?

Alexander Schubert

This article discusses 'employer branding' whereby companies seek to make themselves more attractive to potential employees.

Employer branding: Another buzzword or a survival strategy?

Alexander SchubertThe Brand Union

These days, companies are battling to attract employees and have become applicants themselves. They have to clearly distinguish themselves to attract new talent and fill them with enthusiasm for their brand.

There's no question about it, many sectors are already facing a shortage of highly talented employees. Given the global economic and demographic developments, you don't need to be a clairvoyant to predict that the war for talent' is going to escalate dramatically in the coming years. Many companies, particularly large, internationally operating groups, have already started...

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