Emojis spread Dell's back-to-school message
Stephen WhitesideWarc
For brands like Dell, the back-to-school period is an increasingly valuable opportunity to engage tech-savvy teens in need of a new desktop, laptop or tablet.
In 2015, the company's main campaign seeking to reach this audience carried the tagline "Learn it. Share it", and highlighted a range of young influencers – from fashion designer Isabella Rose Taylor and star content-creator Jenn McAllister to entrepreneur João Pedro Motta and physicist Taylor Wilson – who could authentically inspire the target demographic, whether through online video or TV spots.
While Dell's ambassadors reflected its growing...